Saturday, October 9, 2010

New concept Disney Store coming to NorthPark in October

Disney is finally putting some of its magic into its stores.

A newly designed concept is opening across the U.S. this summer and fall and is scheduled to make its Dallas debut at NorthPark Center in October.

The store will include a Disney Princess castle with magic mirror. Each time a child waves a magic wand in front of the mirror, a Disney Princess will appear, bringing the fairy tale to life. Other interactive features are promised.

Located in the old Bailey Banks & Biddle space between Macy's and Eddie Bauer on the first level, it will be near the mall's other kid-focused stores. About the same time, a much larger version of the new Disney Store is also scheduled to open in New York's Times Square.

NorthPark and several other area malls had Disney stores a few years ago, but most of the stores were closed. Grapevine Mills and Stonebriar Centre remained open.

All existing stores will be remodeled over several years, a Disney spokeswoman said. Children's Place had owned the Disney Store chain. In 2008, Disney bought it back and has been working on this new concept ever since.

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